Target Audience Training Document

Customer Profiles

  • Business Owners: Entrepreneurs and leaders running established companies, seeking optimization, automation, and scale.
  • Conscious Creators: Coaches, educators, and course builders who want to launch or scale courses but feel lost or overwhelmed.

Shared Top 5 Pain Points

  • Scattered systems
  • Manual work overload
  • Lack of clarity
  • Plateau / stagnation
  • Overwhelm & uncertainty

Business Owners: Top 5 Pain Points

  • Disconnected systems
  • Broken workflows
  • Poor visibility
  • Delegation fears
  • Growth outpacing systems

Conscious Creators: Top 5 Pain Points

  • Feeling lost
  • Tech overwhelm
  • Content delivery issues
  • Monetization friction
  • Dependence on tech help

BrandScript — Yasaf Burshan (Business Owners)

A Character

Business owners eager to grow with efficiency.

With a Problem

  • External: Complicated systems don't connect.
  • Internal: They feel overwhelmed and frustrated.
  • Philosophical: You shouldn't have to struggle with systems that don’t communicate.

Meets a Guide

Empathy: We understand how frustrating it is to juggle multiple tools and workflows.

Competency & Authority: With over 500 satisfied clients, I am recognized as a top performer in my industry.

Controlling Idea: Transform your business chaos into organized growth and efficiency.

Who Gives Them a Plan

  1. Book an alignment call.
  2. Share your workflows for evaluation.
  3. Accept the proposal for implementation.

And Calls Them to Action

Affirmation: If your operations are overwhelmed, our services will streamline and empower you.

Direct: Schedule your call now.

Marketing: Book Now

Success

Experience seamless operations, growth, and clarity in your business performance.

Failure

Face stalled growth and continuous chaos. Feel stuck and unsure of next steps.

Identity Transformation

From stuck → empowered.

BrandScript — Team Genius (Digital Creators)

A Character

Digital creators seeking to launch or grow their courses.

With a Problem

  • External: Feeling lost and unsure how to start or scale.
  • Internal: Frustration with overwhelming tech and tools.
  • Philosophical: You shouldn’t have to struggle alone with tech and creativity.

Meets a Guide

Empathy: We understand how overwhelming it feels to be stuck and not know what to do next.

Competency & Authority: With over 500 clients and 400+ five-star reviews, I helped 100+ creators launch successful courses, guiding them every step of the way.

Controlling Idea: Stop feeling lost and stuck—let Team Genius guide your digital creation journey to success.

Who Gives Them a Plan

  1. Book an alignment call.
  2. Share your story for a tailored plan.
  3. Accept the offer and build your growth systems.

And Calls Them to Action

Affirmation: If you're feeling stuck, working with me is the right move.

Direct: Let's craft your plan.

Marketing: Get Started

Success

You’ll have confidence in your systems and the success you deserve!

Failure

You risk remaining stuck and frustrated. You may miss out on reaching your audience. Your vision could remain unrealized.

Identity Transformation

Before: Overwhelmed → After: Empowered

Services Training Document

Overview

Business optimization & growth consultancy, blending consultation + implementation with AI-empowered strategies.

Shared Services

  • Workflow Analysis & Consultation
  • AI-Empowered Growth Strategies
  • Systems Optimization
  • Automation & Integration
  • Ongoing Support & Mentorship
  • EPIDA Community Membership

Business Owner Services

  • Workflow Optimization
  • AI-Empowered Automation
  • System Integrations
  • AI-Enhanced Dashboards & Reporting
  • Growth Enablement

Creator Services

  • Course & Academy Launch Support
  • Payment & Monetization Systems
  • Community Platform Integration
  • Content Delivery Optimization
  • Scaling Frameworks

EPIDA Community

Energy + Purpose + Intention + Direction = Abundance

Social Media Training Document

Identity & Core Message

The Spiritual Business Owner blends business strategy with spiritual guidance...

Tone & Style

  • Inspiring & empowering
  • Trustful, courageous, wisdom-led
  • Story-driven & curiosity-invoking

Goals

  • Grow brand awareness
  • Attract direct clients
  • Build recognition of Yasaf as Business Optimization Expert & Spiritual Business Owner
  • Seed & grow EPIDA Community

Content Mix

70% practical business, 30% spiritual (always tied to business).